«With Swiss Connect, we’re meeting a range of customer requirements at the same time. Customers are back to travelling as much as pre-Covid and data usage is increasing continuously. Seamless, fast connections are more important than ever, both in Switzerland and abroad,» says Christoph Richartz, Chief Consumer Officer Main Brand at Sunrise, about the new mobile portfolio. And it’s not just national borders that are disappearing with the new Swiss Connect subscriptions. «We want our loyal customers to enjoy the same benefits as new ones. That’s why we’re rewarding loyalty with long-term bundle and loyalty benefits even more strongly than in the past,» he continues. This sets us significantly apart from the competition and offers our customers a completely new experience.
New and only from Sunrise: roaming included in all Swiss Connect plans
Smartphones, tablets, smartwatches, trackers and other devices are daily companions in our digital lives. Seamless connections for mobile communication are a must, whether in Switzerland or abroad. Sunrise is the only provider in Switzerland to include roaming with all Swiss Connect mobile subscriptions. If the included roaming credit gets used up, our roaming packages are still available.
Swiss Connect Mobile focuses its roaming services on European countries, and partly on the USA and Canada. Sunrise is also launching a new offer for customers who need roaming in the Balkans: «Travel East» is the new mobile plan with roaming in Switzerland’s neighbouring countries and Albania, Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia and Serbia.
New and existing customers are now rewarded equally
It doesn’t matter if you’re already a customer or you’re completely new to Sunrise, everyone opting for a Swiss Connect mobile subscription enjoys the price benefits, through either a new-customer or loyalty deal. Once the minimum contract period (at least twelve months) has expired, a reduced loyalty price will apply automatically for the rest of the contract period.
It’s well worth combining plans
All customers who combine several mobile plans or a landline Internet plan with a Swiss Connect plan on their bill will benefit from a lower price. Sunrise has been offering deals like a combo discount for multiple devices, Young benefits or the Flex Premium Bundle for years in some cases. It’s now adding the Home advantage:
New «Home» benefit – Customers who already have a landline Internet offer with or without TV (Up Connect and Up Home along with older offers) will also receive a 50% discount on Swiss Connect mobile plans. At the same time, they benefit from an additional convergence advantage with a discount of CHF 10/month on their Internet plan.
Multi-mobile benefit – The same applies to Swiss Connect mobile plans: customers who already have a mobile plan, even an older one, from Sunrise benefit from a 50% discount on the list price for every additional Swiss Connect mobile plan.
«Young» benefit – All customers under the age of 27 also benefit from a 50% price advantage with the Swiss Connect Young plans compared to the list prices for the Swiss Connect mobile plans. The popular 50% Half Fare Travelcard discount also continues to apply.
Flex Premium Bundle: There’s also a 50% discount on mobile plans – apart from Swiss Connect Lite – when a Swiss Connect mobile plan is part of the Flex Premium Bundle. The well-known Flex Premium Bundle benefits are unchanged: swap your current smartphone for a new one at any time, repairs at any time to ensure a longer service life, and comprehensive insurance cover against damage and theft.
Convenience is having roaming included
The most convenient thing about the new plan is the roaming. And that’s what the accompanying TV commercial is all about: a traveller doesn’t have roaming included in her plan, and it’s driving her to desperation. In the commercial, Roger Federer, our Sunrise brand ambassador, shows us what makes for a relaxing holiday: roaming included in your plan. This time he’s deliberately in a supporting role – because, right in line with our Swiss Connect brand promise «Because you’re important to us», it’s the customer who’s playing the leading part. A making-of video gives an entertaining glimpse behind the scenes of the TV commercial.